Market Forecast By Countries (Saudi Arabia, UAE, Qatar, Kuwait, Oman, Bahrain And Turkey), By Type (Sensitivity, Whitening, Children's, Smokers, Herbal, Others), By Distribution Channel (Store-Based, Non-Store Based) And Competitive Landscape
According to 6Wresearch, Middle East Toothpastes Market is expected to register proliferation during the forecast period 2021-27. The oral care market is expected to observe an immense growth in Middle East region, owing to an increase in the per capita income and the overall increase in dental care spending. Consumers’ preference to look good and have white teeth are driving the oral care market in Saudi Arabia. Sensodyne remained the leading oral care brand in Saudi Arabia during 2019. The brand, owned at the global level by GlaxoSmithKline Plc and distributed locally by Stafford-Miller Ltd can attribute its success in the Kingdom to its widespread availability across numerous distribution channels and regular participation in promotional campaigns. The lack of oral healthcare awareness in Middle East countries is a major issue among consumers in the country, especially among children. Foreign companies dominate the GCC and African regions, owing to the weak prevalence of local manufacturers in the region. Moreover, leading brands, like Colgate (except Max Fresh), Sensodyne, Arm & Hammer, and Aquafers, manufacture halal toothpastes, in order to address the demand of the Muslim population
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